Tag: Search

Scumbag Search “Proof” Trick You’ve Probably Fallen For

Scumbag Search “Proof” Trick You’ve Probably Fallen For

Here’s a trick people fall for all the time. It’s so common the really scuzzy people have a name for it – it’s called “False Proof.” It’s when they tell you something that is technically true, but completely irrelevant or immaterial.  Like when a person shows you a check for $75,000 they made from affiliate…

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6 Things that Tell Me That I Can Trust a Search Expert – And Tips on Becoming A More Trustworthy Expert

6 Things that Tell Me That I Can Trust a Search Expert – And Tips on Becoming A More Trustworthy Expert

As promised in my recent lunatic rant about integrity, here’s how I decide to trust a search expert. (And there ARE some search experts I trust, if you missed it.) The ability to pass this scrutiny is what the experts I trust have in common. I’ve put in several asides, in blue, to help show…

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