Besides spending most of the day thinking I was insane due to a fever and a pre-migraine, I mean. Fun times.
The other really strange thing that happened today was that I got a note from a seller on Amazon. Oh wait, I forgot the back story.
You see, I am an Amazon whore.
A few years back when I had to spend 23 hours a day in bed recovering from a back injury, I got everything delivered. It was then that I fell madly, deeply and permanently in love with Amazon. And since some people sell their items through Amazon, I fell vicariously in love with them too.
This odd revelation is relevant because I have ordered a LOT of things from Amazon, and from Amazon sellers, many, many, many times. For several months in 2007, I got deliveries almost daily.
(Boyfriend’s money. You understand.)
So when I say that it was strange that I got an order from an Amazon seller, this is from the perspective of someone who
1- has ordered from people through Amazon a LOT, and
2- had a special folder, pop-up notification, and sound associated with any email that even had the word Amazon in it.
In all the emails I’ve gotten from them in all those years, I don’t remember getting a note from a seller unless something was wrong. Especially not a follow-up on an order.
Now, despite the fact that I am an Amazon trollop, I rarely create a review on Amazon, and when I do, it’s for one of two reasons. I’m promoting doing it in relation to an activity to promote myself, or I have had an extreme reaction to something. If something is great or awful, I’ll do a review. Not a lukewarm kind of gal – if things are just okay, I tend to keep my mouth shut.
And what do you think one of the suggestions in this follow up email asked me to do?
That’s right, write a review. Which makes me realize that I just lied. I’ll write a review if something thrills me UNLESS it’s something that I don’t want the whole world to know about me. In this case, since it’s just you and me here, I’ll tell you — it’s about a wig I bought.
The wig is fabulous. In it I can go from bad hair day to vixen in 41 seconds. It took some adjusting but when I finally got in on straight, well. In the words of my good friend Jill Foster, I look “Hawt.”
And since it’s not that different from my normal hair style, even my niece mistook it for my actual hair this weekend.
So. Am I going to review it? Darn right I am. Because the people who made the wig that makes me so happy, asked me to do it.
And the moral of the story is?
Ask people to do things that even seem obvious. Obviously, if I liked the experience I had with the product I bought, I’d review it, right? You would think. But as I just explained with a personal example, people are crazy, and so are the reasons we do or don’t do things.
Yet you can sometimes overcome our crazy just by asking us to do something. Want more people to comment on your blog posts?
Not just at the end of the post. Pick five peers and say, I need a comment on this blog post if you have time today. Don’t forget to give before you receive, regardless of whether you think reciprocation will occur. And the thing you do needs to be genuine support, with no grudges allowed. My test is that it’s something I’d feel I’m doing the world a service by doing, whether or not it’s ever recognized.
I’ll share a post in Facebook whether or not the other person will do the same for me in my estimation, because I think it’s a great post that people who have friended me will enjoy.
Now if someone does the same for me? I take a page out of Lisa Byrne‘s book and spend hours paying attention to what they do as ell.
To get back to the point, ask people to take action. You probably are on the big things, but break that down more and think of where you expect an action but can’t take it for granted. Are you asking people to subscribe to your newsletter? Are you asking newsletter subscribers to be on the lookout for the next offer? Are you asking new customers to buy one more thing?
Really think about it….
What do you want your customers and clients to do? And have you asked them to do it?