Launched on June 28, 2011 to a test crowd, and later released to the public on July 31, 2011, Google+ is, according to Google:
Real-life sharing, brought to the web.
To date, I’ve
- met dozens of wonderful people through lively discussions,
- re-connected to my best friend, who is utterly un-tech-savvy, through Google Hangouts,
- re-connected to several friends from college who I couldn’t quite link up with on Facebook,
- seen five new customers and clients directly from Google+, and
- spent quite a bit of leisure time just hanging out playing games.
But for business, I can’t share in the worship of Google+, nor the condemnation. It’s far too soon to say whether or not it is the Second Coming of Social Media, an absolute failure or anything in-between.
Since Google has announced that
- Google+ is not finished, and,
- Google+ is going to have a specific plan for businesses that want to use it,
I would feel like either an opportunist or a fool trying to tell you how to use Google+ for business when even Google says you’re not supposed to be using Google+ as a business yet.
(Though apparently it will be available for all businesses much sooner than expected.)
The only reason to advise you on how to use Google+ for business before this revelation would be to make money off the ignorance of others. The time will come to show a true business case for Google+ soon enough. At the same time, though, I wouldn’t be doing my job if I didn’t help inform you about Google+ at all.
So, instead, I’m seeking to paint a fuller picture of Google+ for you, including resources and alternate views. That’s what this and the next few posts will be about.
In case you haven’t had a chance to play around with Google+, it’s now open to the public, supposedly. (If you have a problem getting in, let me know. I have about 50 invites left from my 150.) Whether you have or not, hopefully something in this list of resources will help you learn how to use it.
Google+ How To Resources
- Google+ Official Guide
- There’s a Google+ manual created by the user community that you can help edit.
- SocialFish has created an introductory tutorial for Google+.
- I did a Google+ Walkthrough on my AskTinu site.
- In the lower right hand of every page in Google+ is a Feedback button that plugs into Google Feedeback, which is actually available for use with any Google product. Google provides a link teaching you how to use Google Feedback.
- 15 Tips for Google+ Newbies
- Mashable’s Google+ Section
- Everything BNET Things You Need to Know About Google+
- Visual Learner? Here are the 6 Top Slideshows on Google+ According to Slideshare
Additional Google+ Resources
- There’s a rumor going around that there are few women on Google+. If you want to find some, the site Women of Google Plus is a great place to start.
- One flaw of Google+ is that it doesn’t have a good bookmarking system – when you +1 things within Google+, they don’t show up on your +1 list. You can create a private circle to share with just yourself, but it gets hairy, plus it shows up on your view of your profile. Instead, you could follow these instructions through Evernote to save your favorite Google+ posts.
- You can also make a feed of your Google Plus profile posts.
- Google Plus Today is a podcast about Google+ available now on iTunes.
- There are many lists of people you can find on Google+, including people who work at Google, and SEO Professionals
I occasionally make posts about Google+ on my own profile, but no more than once a day. Feel free to add me, so long as you’re willing to talk about things other than work and the Google+ platform.
Next time: Alternate Views on Google+ : Google+ Pluses and Minuses. For now, enjoy what Google has to say about Google+ for Business.