Remember, we don’t have to be in love with the tools we use to reach people in social media. We only need to be able to use them to connect or create communities.
You also don’t need to build a huge audience on Twitter just to get through to the small portion of folks you’d like to connect with most.
Would you rather than 10% of 10,000 followers hanging on your every word or 1000 followers hanging on your every word?
Either way it’s still 1000 people. And it’s faster, easier, more manageable – cheaper even – to build a loyal community of 1000 than it is to attempt to create one ten times the size.
Depending on what your niche is, you have to wonder sometimes if your ideal audience contains that many people, and it if does, whether your business could handle a rapid increase in load. Rapid growth can kill or cripple your business if you aren’t prepared for it.
I know because I almost lost this business twice from having more orders than resources on hand to fill them. We ultimately came up with the manpower to help, but even when you add in the benefit of the extra exposure, we came out at a loss.
In the last post, I gave you a list of tools you could use to find the people you should be talking to on Twitter. In the Slideshare presentation below, I go over a tip to help you figure out if your people are on Twitter, and then more detail on how to use some of the tools from that list to find people to connect with when you get there.
Even if you’re already on Twitter, it may surprise you to find out that some of the people you should be paying attention to are already connected to, but you may never have noticed them before.
Perhaps they just followed you recently.
Maybe you’re on the East coast and check Twitter in the morning, and they’re on the West coast but leave Twitter until the end of the day.
Most of these tools have free versions so you can try them out before you decided that investing in Twitter tools is worthwhile. Who knows, you may find that, at least at the moment, your community isn’t big enough on Twitter to be worth the time investment. Or you could think of a way to lead a group that is present but not yet organized.
You’ll never know until you give it a shot.